Purposes and legal basis of data processing
We process your personal data in compliance with the EU General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) as well as all other applicable laws.
If you place an order with us or send us an enquiry, we require your personal data (business) or the data of your company to record delivery and invoice addresses as well as the respective contact persons including the business contact data. The further processing of orders and enquiries is not possible without the processing of your personal data (business) as well as the data of your company.
In addition, we process your personal data to fulfil legal obligations such as regulatory requirements and commercial and tax retention obligations.
Should we wish to process your personal data (business) and your company's data for a purpose not mentioned above, we will inform you in advance within the framework of the legal provisions.
Duration of data storage
Your personal data (business) and the data of your company will be stored until they are no longer required for the above-mentioned purposes. In this context, personal data may be retained for the time during which claims can be asserted against our company (statutory limitation period of three to thirty years). In addition, we store your personal data (business) and your company's data insofar as we are legally obliged to do so. Corresponding obligations to provide evidence and to keep records result, among other things, from the German Commercial Code (Handelsgesetzbuch) and the German Fiscal Code (Abgabenordnung). The storage periods are therefore up to ten years.
Data subjects' rights
You can request information about the data stored about you and your company at the above address. In addition, you can request the correction or deletion of your data under certain conditions. You may also have a right to restrict the processing of your data and a right to receive the data you have provided in a structured, commonly used and machine-readable format.
Data transfer to a third country
If we transfer personal data to service providers outside the European Economic Area (EEA) (e.g. export data for recipients of goods), the transfer will only take place if the third country has been confirmed by the EU Commission to have an adequate level of data protection or if other appropriate data protection guarantees (e.g. binding internal company data protection regulations or EU standard contractual clauses) are in place.
We offer you the option on our website to contact us by e-mail and/or via a contact form. In this case, the information provided by the user will be stored for the purpose of processing a contact. The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site also does not take place.
Use of Google Adwords
We also use the Google advertising tool "Google-Adwords" to advertise our website. In this context, we use the "Conversion Tracking" analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter "Google", on our website. If you have accessed our website via a Google ad, a cookie will be stored on your computer. Cookies are small text files that your internet browser places and stores on your computer. These so-called “conversion cookies” lose their validity after 30 days and are not used for your personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google will be able to recognise that you, as a user, have clicked on one of our ads placed on Google and have been redirected to our site. The information obtained with the help of the "conversion cookies" is used by Google to compile visit statistics for our website. Through these statistics, we learn the total number of users who clicked on our ad and which pages of our website were subsequently accessed by the respective user. However, we or other advertisers via "Google Adwords" do not receive any information with which users can be personally identified. You can prevent the installation of the "conversion cookies" by setting your browser accordingly, for example by using a browser setting that generally deactivates the automatic setting of cookies or specifically blocks only the cookies from the domain "googleadservices.com".
Information / Revocation / Deletion
In accordance with the Federal Data Protection Act, you can contact us free of charge if you have any questions regarding the collection, processing or use of your personal data and the correction, blocking, deletion or revocation of consent given. We would like to point out that you have the right to correct incorrect data or delete personal data, provided that this claim does not conflict with a legal obligation to retain data.